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SS18


Transeasonal diaries

For S/S18 concepts of seasons grow more fluid - approached as states of mind, rather than rigid definitions. 

The idea of dressing for distinct seasons is giving way to a more versatile approach, with items that can be styled up or down throughout the year – or even from day to night. Broad-appeal basics are important here, but so is quality: we want items that will last with a focus on buying less, but better. 

The cult of the individual is strong and personal interpretations are essential. It’s all about looking to the past to inspire the new, creating items that feel familiar, but also fresh.