Christmas is coming and at this time of year we all go a little bit overboard at the shops. More often than not, we’re spending money on gifts for our immediate others; our capital kindness overflows. On the high street the cash registers chime; online our mouse is click-click-clicking; we consume more and more material goods; spending; buying because we want to be kind and treat our loved ones. But lately, as our recent #LookGoodDoGood campaign - which put the spotlight on sustainability - draws to a close, I’ve been contemplating, what does it mean to truly be ‘kind’? The currency of kindness is one that is free to us all. But do enough of us recognise the impact it can have or even use it?
As you know, I design and sell clothes. From the design concept through to the manufacturing, I always have sustainability at the forefront of my mind. What is the environmental and social impact of this garment? Will it stand the test of time in terms of timeless style and durability? And ultimately can I design and produce this garment so that the communities and environmental surrounds are treated fairly. And yet the garment remains affordable and accessible to everyday women? I have found that the answer to all these questions is yes. Cossac clothing looks good and does good too - it was the mantra behind our recent campaign. You can treat yourself or a loved one to a beautiful new dress and give a little kindness back to people and the planet in the process by shopping in this sustainable way. You may have seen us use the term ‘conscious fashion’ throughout the campaign? This means shopping responsibly and considering what impact the item has had on others. As consumers today we all have a choice - a conscious consumer says no to fast fashion; and no to anything that has not been produced ethically. Conscious consumers are tapping into this wonderful currency of kindness and doing their bit to make the world a better place for others.
At what point did our society start placing monetary value and material goods ahead of the value of human kindness and consideration of others? Years ago is the answer, but today there are glimmerings of change afoot. Last month we saw #WorldKindnessDay trending on Twitter; and some of the big high street retailers have focussed on corporate social responsibility this year in their big budget Christmas ad campaigns. These are not explicit examples of sustainability or conscious consumerism, but they are ways in which society and business are trying to be kinder. Sustainability, conscious fashion and the currency of kindness do go hand in hand though. I’ll finish up by saying this; think before you buy this Christmas, be kind to your loved ones, be kind to our planet and be kind to the people who’ve made that item for you.
Shop conscious. Buy quality over quantity. Embrace social giving.
And as Emma Gallagher, the winner of our #LookGoodDoGood competition on Pinterest said:
“Conscious fashion is about supporting others and caring for the world, because beauty isn’t just how you look, it’s how you act”.
Be beautiful. Be kind. Merry Christmas.