Food is fashionable. The classic saying, ‘you are what you eat’ has never been as true as it is today. There is an ever-growing trend, thanks to social media and Instagram, to broadcast your life to the world. Allowing you to create a brand image of your very own to represent who you are and your lifestyle. Food has taken a fashionable place in our lives in past years, moving beyond the secrecy of our kitchen tables and entering in to our beautifully curated Instagram feeds to showcase what we are all about. It’s ‘us’ on a plate.
Nowadays it seems like the norm to open Instagram and see a stream of high-end level photography images of carefully composed wholesome rustic meals, cream adorned, homemade cakes and frothy, artistic coffees. It’s enough to leave us all salivating at every scroll. But why are we suddenly so obsessed with food? And why in particular is it always so healthy looking?
The answer is pretty simple; we are changing. A new generation is carving the path to promote leading healthier and more conscious lifestyles. We care more than ever about our health and wellbeing and specifically the food we eat. Funnily enough it is the under 25s who are making the biggest impact in this movement for change. It has become fashionable to care about what we eat and our younger peers are the ones showing us how to do it. These pioneers are fondly called ‘foodsters’.
Now, you could accuse us of being a preachy eco fashion brand who are obviously going to be supportive of organic and healthy eating. But that is not the case. It’s not just us. In fact, it’s a much bigger phenomenon than the eco fashion and conscious consumer crowd, it’s everyone and in particular the fashionable crowd.
The fabulous Beyonce, for example, is a known foodster blogger. Posting pictures of her latest concoctions and restaurant finds. And we all follow her example, much like with our fashion choices. In fact, we challenge you to find one celebrity or fashion Instagram account that does not feature a food pic.
We are all for it. The more people share their great cafe finds and new food discoveries, the more we will spreads the word of healthy and wholesome living. Some of our favourite London foodster accounts to follow are 19-year-old fashion and food blogger Ellie Dunbar, aptly named ‘Queen Quinoa’. We also can’t get enough of Izy Hossack and her creative, personality-filled cooking. In some examples we are not sure whether we should be drooling over the gorgeous outfit choice of the chef or the wild fruit berry crumble she holds in the picture.
Try out our ‘Are you a foodster?’ checklist to see if you fit the fashion food bill:
You follow food bloggers for lunch inspiration
You are selective about what you eat and where
You make your food look beautiful and take a picture before even taking a bite
You know all the local produce shops in your area
You wouldn’t dream of settling for a ready meal for dinner
You spend more time editing your food pictures than you do your selfies
You dress according to what and where you will be eating later that day
You would rather spend your last £50 on dinner in the restaurant you found in East London last week than a new pair of slip-ons
Read more about how we are changing into conscious, considerate consumers in our blog Generation Awesome.