In our new series, we introduce you to our amazing brand ambassadors; the beautiful and fierce women who embody everything that COSSAC is about. They are smart, sophisticated and champion the sustainability cause with effortless and fresh style.
First up is one of the world’s first eco fashion bloggers and someone you will instantly recognise as a pioneer within the sustainable fashion community.
Our first #COSSACwoman is none other than eco trailblazer Greta Eagan, a fashion writer, stylist, green living expert and the author of Wear No Evil: How to Change the World with Your Wardrobe, a guide to sustainable style without sacrifice.
In 2009, after completing her studies in Fashion Marketing and Promotion and graduating from the London College of Fashion, Greta founded fashionmegreen.com, a platform dedicated to educating the public about the perils of fast fashion and inspiring them to live a stylishly green and ethical lifestyle.
Greta has also contributed to several print and online publications including Glamour, the Huffington Post, Mind Body Green and has collaborated with brands such as Kate Spade, Eileen Fisher and Refinery29 as a consultant.
We are beyond grateful to have this remarkable woman as one of our brand ambassadors and we hope through this interview, you’re as smitten with her as we are.
COSSAC: Describe your morning routine.
Greta: Wake up. Meditate for 15 mins. Drink a cup of hot water and read whatever non-fiction book I am currently reading (right now it is You are a Badass at Making Money by Jen Sincero). Make a decaf coffee drink with Four Sigmatic Mushroom Mix and breakfast. Sometimes I eat eggs and kale, or a gluten-free waffle, or a smoothie. I sit out on my deck (in the summer) and enjoy the sunshine while I read and eat. Then, I wash my face or take a shower and get ready for the day ahead.
COSSAC: Do you remember the moment you converted to ethical fashion and became ‘conscious’ of the negative impacts of fast fashion?
Greta: Great question! It was my second year at university in London. I was diving deep into the realm of sustainability in fashion as part of my dissertation research. I think with fashion, once you know too much you can't go back. I had learned about the unethical and super toxic ways fashion was being produced and it changed me.
COSSAC: Sweet tooth or savoury tooth? And what comfort food do you turn to when “it's one of those days”?
Greta: Hmm. Both. Sometimes sweet and sometimes savoury. I really love dark chocolate with sea salt because you get both!
COSSAC: Name three of your ‘simple’ pleasures.
Greta: 1) Taking time to read. 2) Making a yummy meal for friends or family that is a little bit inventive and creative. 3) Going for walks with a good podcast or audio book playing.
COSSAC: Most exciting thing that’s happened to you in the past three months?
Greta: I got a new car! One that I really wanted…!
COSSAC: As an ethical style influencer, what’s your top advice for sustainable fashion designers and ethical fashion brands looking to grow their businesses?
Greta: Lead with style. Women want to shop clothes that are cool and make them feel amazing. Always start there and then source ethically to make the designs that fulfil your vision.
COSSAC: Which fact about the fashion industry still shocks you today?
Greta: The water usage is really alarming. I'm always so happy to see brands that are using a closed loop system to produce their products.
COSSAC: Who is your style icon and why?
Greta: I’m a fan of Jane Birkin. I love her effortless and easy style that never tries hard. I also like Kate Moss and Olivia Palermo for modern day icons.
You can follow Greta’s green lifestyle adventures on Twitter, Instagram and on her website.
Greta wears strappy top from COSSAC’s SS17 collections.
Photography: Cole Buckhart