After reading a bold and inspiring article in The Business Of Fashion, written by author Bruno Pieters the founder of Honest By, a transparent and sustainable luxury fashion label, we felt compelled to reiterate his message.
Pieters’ message was one that was globally shouted during Fashion Revolution Day last week to ‘demand more transparency in the fashion industry’. For decades consumers have been slowly waking up to the idea of conscious consumerism. In past years we have witnessed multiple tragedies and news headline stories of leading luxury brands exposed for mal-treatment of their factory workers.
The tragedy of Rana Plaza in 2013 where 1,129 people were killed and over 2,500 injured in a factory building collapse was just one example of a continuous stream of events involving the fashion industry. The lack of transparency from luxury fashion brands to their consumers is now well known. Many consumers are awake to the idea that there may be hidden sides to their favourite brands production methods. The question is do they still turn a blind eye or are they demanding more transparency?
Over the years consumers have adjusted to the idea that their favourite designer may not be the one slaving over a mannequin and couture garment in a design studio. Instead production has changed to cater for a mass market and taken abroad for a low-wage manufacturing process. Although a seed of consciousness has been planted in the public in the wake of these events there is still more to be done. Do we still imagine the designer slaving over the garments? Surely we know that is not the case, the truth is sometimes uncomfortable to accept, we need to demand to know the full manufacturing story.
With a collective attitude of conscious consumer behaviour we can initiate a change. Money is the only way we can force a movement to more transparency in the fashion industry and protect those who are exploited in the process.
The fashion industry is swamped with fresh young talented designers hitting the market place. We need to remember what our original appeal for the well-known luxury designers was that we purchase from and consider the story behind the design now.
Seek out designers and brands that represent the values of transparency and sustainability. As Pieteres said “value the beauty of the story as much as the design itself.”
Be a part of the movement to initiate change now and take responsibility for your purchase choices by finding out the true story behind the clothes you wear.