As you all know COSSAC stand for ethical and sustainable fashion production, but why? What does it all really mean?
Today is a day that we recognise the true purpose of this cause for ethical fashion. Fashion Revolution Day was founded in response to a catastrophic disaster in Rana Plaza in Dhaka, Bangladesh. On 24th April 2013, 1133 people were killed and a further 2500 injured in a tragic, so called ‘accident’ whilst working in factories for well-known fashion brands.
The supply chain for the fashion industry is riddled with these incidents that often go unknown and unreported to the wider global public and in particular to the consumers for the very garments that the workers produce.
Fashion Revolution Day is a coalition of designers, politicians, academics, business leaders and artists all calling for a change in the way that the fashion supply chain operates to ensure the safety of workers. Today over 65 countries take part in Fashion Revolution Day.
Rana Plaza marked a day for reform due to the scale of lives lost in one incident and it represented a point of change where action needed to be taken immediately.
For that reason every year on April 24th Fashion Revolution Day aims to bring the most vulnerable in the supply chain, the workers, to the public eye.
Part of the campaign is the #InsideOut campaign that works along the idea to reveal what is underneath and hidden. Partakers in the campaign are encouraged to wear an item of clothing inside out and take a picture of themselves to represent their solidarity to the cause, to reveal who made the clothes they wear and to think more about what that means. Partakers then upload their photos to social media with #FashRev #InsideOut.
We as the consuming public need to recognise that our garment purchases are not just a garment but also an entire chain of relationships and values. We are still working towards making every link in that chain valued in the same way with they respect and security they deserve. We cannot stand by and allow vulnerable people to be exploited for our own luxuries.
As Fashion Revolution Day say: “ We need to show the world that change is possible”.
Fashion Revolution Day is not just about Rana Plaza but also about conscious consumerism in general. We can show out solidarity today but we also need to make a change in how we purchase fashion garments. By choosing fashion brands that take consideration for ethical and sustainable production and distribution processes you are joining the larger and long term battle for change in the fashion industry for more sustainable and safe future for the workers at every stage of the production and also for ourselves alike.
So join us today and turn the fashion industry on its head by turning your clothes inside out and posting a picture of your commitment to change #FashRev.
Most importantly ask yourself, who made my clothes?